Our Marketing Strategy

 

We believe marketing is pivotal to bidder turnout so we invest heavily in digital marketing for each auction. Our auctions come with a 4+ week tailored digital marketing campaign, depending on the size of the sale.

400K+

Opted-in email subscribers

2mm

Monthly site visitors

13.1K

New buyers each month

22mm

Monthly page views

Our third party marketing partner gives us the ability to maximize reach for each client.

Strategic Marketing For Maximum Exposure

Our multi-pronged marketing arm allows us to create strategic marketing plans for each clients’ assets.
We utilize a 3-pronged strategy to target and gain the greatest amount of exposure for our clients.

 

  1. Direct Mail

Qualified potential bidders will receive a professional brochure including photos, specs, specification dates, time frames, and more.

2. Custom E-Blasts

We send professional, geo-centric, custom e-blasts to thousands of qualified bidders. The emails are mobile-responsive and will enable buyers to make informed decisions.

3. Website Advertising

We increase visibility and promotional value by showcasing each sale on our website and our partner sites. Bidders can easily view photos specs, lot numbers, and more details on our platform.

Our Services: Features + Banners

 

Featured Lots

  • Get increased exposure for up to 10 lots of your choosing.

  • Featured lots are showcased at the top of your auction catalog, your auctioneer landing page, and on our Featured Lot page.

Newsletter Banner

  • Promote your auction to an audience of opted in industry professionals, end-users and equipment dealers.

  • Our weekly newsletter features upcoming auctions on BidSpotter.

Marketplace Banners

  • Feature your auction with premier placement on our homepage or target a specific audience on one of our category pages.

  • Three days minimum.

Targeted Campaigns

 

Email Campaigns

  • Choose an industry targeted audience of highly engaged bidders to promote your upcoming auction.

  • Email targeting lists: Agricultural Equipment, Automotive & Vehicles, Computers & Electrical, Mining & Forestry, Food & Beverage Equipment, Heavy Construction Equipment, Industrial & Commercial, Laboratory & Pharmaceutical Equipment, Metalworking, Plastic & Rubber Machinery, Printing Equipment, Real Estate, Woodworking and other Industries.

Facebook Campaigns

  • Advertise on Facebook through BidSpotter to reach your target audience.

  • Maintain your bidder interest and keep your auction top of mind.

Google Campaigns

  • Advertise on Google through BidSpotter to increase awareness of your auction.

  • Engage bidders and show ads to bidders who have been searching for assets like yours.